Language was developed as a means for species to effectively translate important messages.  The most memorable of messages is one delivered in a story.  From the simplest – “Bear large, run from bear.  Boar small, hit with pointy stick, feast,” to the most complex, what makes them truly memorable is that they are part of a story.

In whatever you do, ask yourself, what is the narrative?  How can you connect the dots?  If you’re trying to convey a new idea, explain it from the point of view of the user – what is the user’s problem, what is their mood — what is their story.

One of the reasons social media has exploded is that it lets us tell stories.  Facebook even changed their “wall” to be a timeline – a series of events.  While our daily lives may not be as interesting as those in fiction novels, we are invested in the lives of our friends and family, and can’t wait to turn the page to see what happens next.

This can apply to any job, any technology, any situation.  Have a story to tell.


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